Tinubu Government Vows Enhanced Policy and Financial Support for Nigeria’s Creative Sector
— Presidency says dedicated ministry and targeted investment will drive job creation, cultural influence, and global success.
The Presidency has reiterated President Bola Tinubu’s strong commitment to advancing Nigeria’s creative sector through comprehensive policy support, increased funding, and a more business-friendly environment.
At the inaugural Creative Powerhouse Summit (QED-NG) held at Radisson Blu, Ikeja GRA, Lagos, Temitope Ajayi, Senior Special Assistant to the President on Media and Publicity, highlighted the significant strides the industry has made in showcasing Nigeria’s culture and positioning the country as a global creative force.
Themed “Financing as a Catalyst for a Thriving Creative Economy,” the summit brought together key players in film, music, fashion, arts, and tech to explore sustainable financing solutions and build stronger ties between creatives and investors.
Ajayi emphasized that President Tinubu’s establishment of a dedicated ministry for the creative sector signals a long-term commitment to its growth.
“This administration is serious about enabling the creative economy to thrive through consistent policy and financial support,” he said.
He also encouraged creatives to think beyond ownership and pursue partnerships that can transform ideas into profitable ventures.
“Too many ideas end up in the graveyard because they were never tested or scaled. It’s wiser to own a piece of a successful project than hold onto an idea that never gets off the ground,” Ajayi advised.
Olumide Iyanda, convener of the summit, explained that the gathering was designed to connect creative professionals with investors and policymakers in order to unlock the sector’s full potential.
“Nigeria’s creative industry is one of our most valuable exports. This summit is about narrowing the funding gap and empowering local talent to compete globally,” he said.
Ajayi concluded by commending the initiative, stressing that a fusion of smart government policies, private investment, and innovative collaboration would ensure the sector continues to generate employment, amplify Nigeria’s global cultural presence, and cement the country’s role as Africa’s creative powerhouse.
