Meet the Man Behind Switch The Groove — Nigeria’s Most Exciting New Event Series”

Saibu Samuel Adesina is not the typical face you would expect behind one of Nigeria’s most exciting emerging event brands. A trained urban and regional planner who spent over two decades in the Ogun State civil service — rising to the position of Director at the Ministry of Urban and Regional Planning — Samuel brings a discipline and strategic precision to event production that sets him apart from the crowd.
Three years ago, he founded Switch The Groove — a premium party concert series rooted in Abeokuta, Ogun State, with a clear mission: deliver world-class entertainment experiences
while opening real doors for upcoming artists in Nigeria’s creative scene. Since then, the series has grown into one of the most credible youth-focused live music properties in the South-West, with editions held across Abeokuta, Ago-Iwoye, and Ibadan.

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