Firm Launches Abuja’s First Perfume Studio, Redefines Fragrance Experience
Nigeria’s indigenous fragrance and body care brand, Majestic Roobee, has launched Abuja’s first experiential perfume studio, introducing a bespoke fragrance destination where customers can create personalised perfumes using natural ingredients, premium fragrance oils and essential oils in a relaxing wellness environment.
The initiative marks a significant milestone in Nigeria’s growing beauty and lifestyle industry, offering consumers an immersive experience that combines creativity, self-expression and wellness while promoting the use of safe, skin-friendly fragrance ingredients.
Speaking at the unveiling of the studio in Abuja, Founder and Chief Executive Officer of Majestic Roobee, Jonathan Peace, described the project as a deliberate effort to transform the traditional perfume-buying experience into an interactive journey that allows customers to discover and design fragrances that reflect their individual personalities.
She explained that the company, which has operated for more than six years, conceived the perfume studio to meet the increasing demand for premium, personalised fragrance experiences while encouraging the use of natural ingredients that are safe for the human body.
The launch attracted beauty enthusiasts, entrepreneurs, influencers and fragrance lovers, many of whom expressed excitement over what they described as a first-of-its-kind concept in Abuja.
Several guests who participated in the perfume-making sessions applauded the opportunity to formulate their own fragrances from a wide selection of premium IFRA-approved aroma compounds and essential oils, describing the experience as creative, therapeutic and refreshing.
Others praised the ambience of the studio, noting that it offers a unique blend of relaxation and luxury while giving customers complete control over the fragrances they wear.
Peace used the occasion to advocate stronger government support for indigenous manufacturers in Nigeria’s fragrance and cosmetics industry, noting that access to affordable financing, improved export opportunities and lower import duties on essential production materials would enable local brands to compete more effectively in international markets.
She also challenged the perception that locally manufactured fragrances are inferior to imported products, insisting that Nigerian brands possess the capacity, creativity and technical expertise to produce fragrances that meet global quality standards.
Also speaking, Majestic Roobee associate, Jennifer Ibrahim, urged consumers to prioritise authentic fragrances formulated with safe ingredients, warning against products containing harsh chemicals that may have adverse effects on the skin.
She advised consumers to exercise caution when applying alcohol-based perfumes to sensitive areas of the body and called for greater collaboration between government agencies and indigenous beauty businesses to deepen consumer awareness and strengthen the competitiveness of locally produced brands.
With the launch of Abuja’s first perfume studio, Majestic Roobee is positioning itself at the forefront of experiential fragrance retail in Nigeria, creating a destination where creativity, wellness and luxury converge while showcasing the growing potential of home-grown premium fragrance brands.
